2022 Highlights

Took an active role in the social media repositioning and strategy execution for Fossil global channels, focusing on Instagram and TikTok.

Oversaw the content strategy that ultimately drove a +800% increase in TikTok followers due to multiple viral videos associated with STAPLE and Harry Potter™ collaborations.

Tapped into pop culture trends (collages and sounds) to drive above-average interactions.

• Top-commented Instagram back-to-school post drove +88% comments than average.

Helped launch exclusive Fossil x STAPLEVERSE NFT via Bitski.com to celebrate the limited edition collection of watches.

Participated in the social commerce agile POD and produced ongoing LIVE shopping events with influencers, celebrities, and in-house employees.

2017 Highlights

Instagram Follower growth: +44% YoY

Traffic to .com: +146% YoY

Direct sales from organic social: +179% YoY

2017 Highlights

Instagram Follower growth: +47.6%